5 ways to grow your business with LinkedIn

This is a walk through on how to create and build your LinkedIn page, you’ll probably need to watch the video for the full experience. Here is a list of what is covered.

The power of LinkedIn

• 630+ million members
• 30+ million companies
• 20+ million jobs 
• 35k+ skills
• 90k+ schools

Meet LinkedIn pages

• Join conversations that matter to you and your brand
• The power of LinkedIn you can respond and post on the fly, wherever you are
• You can also know or grow your audience based on what you want to achieve with the platform
• Share, repost relevant content that can benefit you or your followers
• LinkedIn gives your employees a chance to have a voice, outside of the company and build their own personal brand
• This is where you can find your place in the world’s professional community

Goals businesses have for their LinkedIn pages

• Some businesses use this platform to generate leads, there are paid tools and free tools that you can use to generate leads
• Some also want to share thought leadership content
• Customer spotlights are also shared on LinkedIn to share there wins and success
• Brand awareness, this is where people can know how to connect a service or product to your name
• Both professional personal profiles and LinkedIn pages are free!

Personal profiles

• Represent individuals
• Have connections
• Don’t allow ads
• Offer these sections: Activity, Experience, Skills, Endorsements, Recommendations and Interest

LinkedIn pages

• Represent organizations
• Have followers
• Provide opportunities
• Provide opportunities to create and run ads
• Require a Personal Profile
• Include these sections: Overview, About, Jobs and People

Optimize your personal profile

• Photo
• Unique headline
• Summary
• Work experience
• Work example
• Skill and endorsements

A roadmap for LinkedIn page success

• Complete your LinkedIn Profile and Page
• Nurture and build your LinkedIn community by adding followers, posts and comments
• Review and realign

The eight essentials

• Enter your company name
• Chose a URL
• Add your website link – if you have one
• Add your company details
• Upload your logo
• Add a tagline
• Confirm right to represent
• Click create page note: toggle sharing back on when you are finished

Next steps

• Best practices
• Canva
• Brand story guidance
• Tactics for maximizing your LinkedIn presence