Business continuity is hard to illustrate to business owners. Downtime sucks, but not every business has a true understanding of how it could potentially impact them. All they think is, “We’ve never been down for that long before.” They can’t understand the true value of a business service that they’ve never used before. From a business executive perspective, that conversation and that value typically comes in the form of sharing the real numbers.
In order to better calculate your disaster recovery and business continuity needs, you need to have a better understanding of productivity costs, profit loss and any potential penalties or recovery costs associated with that downtime.
We outlined RTO and RPO in another blog and broke down why your timeline matters so much, but we haven’t broken out productivity costs and bottom line impact quite as well. Here are a few bottom line considerations that support the case for business continuity:
Downtime is so much more than the direct productivity lost. Every second that you’re not up and running is potential lost sales and mounting recovery costs. In order to avoid this, you want to work closely with a provider that will create a continuity or backup solution that will work best for your needs and budget based on the RPO and RTO calculations that you’ve already done. (These tell you when you need to be up and running).
Don’t allow your perception of downtime to cloud the reality. No business can afford to be down for an extended period of time. Make sure that you have a plan in place.