I meet with a lot of companies on a daily basis. Some of them are ready to make a change in their technology and some aren’t so sure. Some of them have been dealing with unreliable IT support and providers that are charging them thousands in time and materials just to fix broken technology. They’re trying to stay loyal, but their entire organization is bleeding from a productivity and efficiency perspective. I very rarely get this cut and dry in person with prospects, but if I could sit a few of them down and just be 100% candid with them, I would say: Just do it. Sounds a little cliche, but there’s so much back and forth that happens in making a decision in a medium-sized business. Here are a few reasons why I think you just need to take the Nike approach to your IT strategy.
Overwhelmingly what is happening in the business world is that the organizations that embrace technology innovation are rising to the top, because they can execute for their customers in an efficient, reliable way. Employees are selecting organizations that are on the cutting edge and adopting new tools and applications that help them do their jobs better. Executives that can’t make organizations profitable are being replaced by those that can. I’m not saying that you’re going to go out of business. But there’s a gradual shift that’s happening now and late adopters will suffer. You can do something now. You can take action to better the technology that your employees and customers interact with on a daily basis – or you can continue to bandaid it. You can ignore it. I say you go the other way, though. Just do it. Nike your technology. You won’t regret it.
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